Users will soon have a updated setting that allows them to reduce the amount of AI-made content appearing in their streams. This move comes as the platform revealed that it presently contains in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a widespread release. This advancement aligns with a increase in AI-generated material, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A considerable share of this content is deemed “AI slop”, a label for poor-quality, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, including AI artwork to informative clips, and we aim to provide users the option to adjust the amount of that, based on their own choices,” said a spokesperson.
Volume and Proportions
The service announced that there are currently 1.3 billion videos on its app identified as made with AI. Collectively, more than 100 mn videos are uploaded to the platform daily, making AI content a limited part of its complete catalog.
Customizing Your Feed
Viewers will be in a position to limit or boost the level of artificial media they view by opening the content preference option in the app and choosing AI-made media. Additional categories that currently be adjusted under the tool include current affairs, fashion, cosmetics, and dance.
AI Disclosure Rules
The platform’s policies require content makers to label “realistic” AI-generated content, and it forbids malicious deepfakes of public figures or crisis events. Any believable artificial content that is without a tag can be removed under its community policies.
Additionally, the service will from now on add an artificially created tag to content produced via its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This measure is intended to deter users from trying to evade the tagging system.
AI Literacy Programs
TikTok is additionally establishing a $2 million awareness program for specialists and institutions to create educational content about responsible artificial intelligence. This program will support educational bodies specializing in training programming and robotics.
Platform Protection
The platform has supported its safety measures, amid discussion over intentions to cut jobs for a large number of content moderators in the UK. It is set to cut 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can shield workers by filtering out the most distressing content before it gets reviewed by staff. The platform reported a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a extensive automated help is really helping us process content quickly.”
